Our Story

BUILT FOR ARTISTS,
BY ARTISTS

Kavinda was born out of frustration. Too many talented artists were losing their work — and their earnings — to platforms that didn't care. We built the alternative.

500+

Artists

12K+

Products Sold

80+

Countries Reached

£2M+

Paid to Artists

THE MISSION

The music industry has always been stacked against independent artists. Major platforms take enormous cuts. Physical distribution is expensive and opaque. Artists pour their souls into their work and see pennies in return.

Kavinda changes that. We provide a direct-to-fan marketplace where artists set their own prices, own their audience, and receive fair compensation for their creative work — whether that's a limited vinyl pressing or a digital advertising campaign.

We believe the future of music belongs to independent creators. Our job is to give them the tools to claim it.

WHAT WE STAND FOR

Four principles that guide every product decision we make.

Artist First

Every decision we make starts with one question: does this help artists earn more and reach further? We exist to serve creators, not exploit them.

No Hidden Fees

Transparent pricing, no surprises. Artists keep the lion's share of every sale. What you see is what you get.

Global Reach

From London to Lagos, Tokyo to Toronto — Kavinda connects independent artists with vinyl and digital buyers worldwide.

Built for Speed

Launch your artist page, upload your releases, and start selling in minutes. No lengthy approval processes, no gatekeepers.

THE TEAM

A small, passionate group of music lovers, technologists, and industry veterans.

KV

Kavinda

Founder & CEO

Music industry veteran with 15 years of experience working with independent artists across vinyl and digital distribution.

AC

Aria Chen

Head of Artist Relations

Former A&R at a major label, now dedicated to building genuine relationships with independent artists and labels.

MW

Marcus Webb

Lead Engineer

Full-stack developer and vinyl collector who believes great technology should be invisible — it just works.

JOIN THE MOVEMENT

Whether you're an artist ready to sell your work, a label looking for a better platform, or a fan who wants to support independent music — Kavinda is for you.